envis precisely

Weltwoche iPhone App

Reading newspaper digitally – in a minimalistic design.

Kunde interactive friends ag
Jahr 2012
Service UX Design
Branche Verlagswesen
Download für iPhone

With information architecture and visual design envis precisely supported the swiss agency interactive friends in the development of the mobile version of the swiss weekly magazine Die Weltwoche.


In four areas the app presents the current magazines, downloaded magazines, favorite articles and app specials. By reducing the the scope to the essentials the experience of the user gets channels. Thus reading becomes the main focus of the app.

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With digital archive of all magazines the app provides additional value for subscribes. This is enhanced trough a list to manage favorite articles and enhanced by additional audio/video content for selected articles.

A modern and reduced style has been chosen for the app to reflect the aesthetics of the magazine.


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Opening a magazine offers you an overview of the articles within and the option to buy the magazine. There are 3 ways to do so: Either buying one magazine, getting a subscription or logging in as a subscriber.

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The reading mode is reduced to the essentials. On a scrollable page the article is presented as header, author and a picture follows by the text. The size of the text is of course adjustable to be readably by anybody.

To continue reading after the end of an article a strong scroll is enough to jump to the next article without having to navigate the menu.

Thomas Gläser